About Parenting Now

Parenting Now provides parenting education and support to families with young children.
We fulfill our mission through direct service to families and sales of curricula and material to parenting educators.

Who We Are

Board of Directors

Our Board of Directors is comprised of program alumni and members of the community who care about families and work hard to help us achieve our mission.


Meet some of our super-dedicated staff. These are the individuals who keep our organization moving forward, think creatively, and make the magic happen.


See a list of local and regional business and foundations whose generosity make it possible for Parenting Now to serve families. We appreciate their support!

Our Vision

All children are raised by nurturing, skilled parents.

Our Mission

Provide the local and global community of parents and educators the tools and resources to create and sustain healthy, safe environments for children.

Our Inclusion Statement

Parenting Now remains focused on its vision that all children are raised by nurturing, skilled parents. We will continue to strive to be a culturally responsive organization where everyone treats and is treated with kindness and respect, regardless of their color, race/ethnicity, heritage, religion, sexual orientation, gender, language, immigration status or physical and mental abilities.

Oregon is home to diverse families. We know that many of our families and Parenting Now staff are concerned about and affected by the charged political climate and increased incidents of hate crimes in our local, state and national communities. Many are experiencing extreme uncertainty about their immediate and future well-being.

We want to reassure families and our community that Parenting Now embraces all parents and children. We are committed to supporting every parent and caregiver in creating a safe, respectful, and welcoming environment for children. Para leer en español, haga clic aquí.

– Parenting Now Board of Directors.

Gay Male Couple With Daughter Walking Through Fall Woodland

Our Organization

Parenting Now is a 501(c)(3) nonprofit organization. Donations to us are tax-deductible to the extent allowed by law. Our federal tax ID number is 93-0706557.

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Frequently Asked Questions

Parenting Now was founded in 1978 in Eugene, Lane County, Oregon as a grassroots community project named Birth To Three. Since that beginning, more than 110,000 local parents and their children have benefited from the organization’s programs and services.

Today, Parenting Now is one of the premier parenting organizations in the country, a model for others to replicate – and most of all, a way to create an extended family and sense of community through the common bond of parenthood. The success of our many programs has made an impact on families nationally and internationally.

For most new parents, a baby changes their lives dramatically. Most parents want to do a good job raising their children, yet not all parents know how or have the support they need. New parents may feel isolated and frustrated about their abilities or just want to share the excitement of the daily changes in their lives with someone who understands. Parenting is the most important, challenging, and rewarding job most people will ever have and positive parenting skills can be learned. Most parents find it very helpful to become part of a supportive Parenting Now group where they can learn about child development and share information with other new parents. As an added bonus, most Parenting Now groups remain friends for years! In a recent survey, 100% of the parents who participated said they would recommend us to a friend, and 97% said participating helped them become a better parent.

Every year, close to 1,000 local parents and their children in Lane County, Oregon, participate in Parenting Now parenting groups, and an additional 4,000 people connect with our other programs and services. In over 45 years, we have served more than 110,000 parents and their children. Throughout the country—and the world—other organizations use Parenting Now's curricula and reach thousands more families. Our curricula are used at more than 900 sites in 47 states and in 17 international locations, and in Native American and Native Hawaiian communities.

Over the years, our local services expanded to support parents of children older than age 3, yet our previous name, Birth To Three, indicated a specific age range. Another reason to change our name was to emphasize our belief that parenting education is important for families and society. In addition, there are Birth To Three organizations elsewhere that assist families when children have developmental disabilities. We also know of a Birth To Three organization in Washington state. In contrast, we own the copyright to the name Parenting Now. Our vision remains the same, -- All children are raised by nurturing, skilled parents – and we are still a 501.c.3 not-for-profit organization.

 Compensation for Parenting Now's Executive Director is set by the Board of Directors. It is determined by market analysis of similar positions and responsibilities, tempered by budget constraints.


Have more questions for us? We'd love to hear from you! 541-484-5316 or info@parentingnow.org

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