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Frequently Asked Questions

Why do people need help with parenting? Doesn’t it come naturally?

How many families does Parenting Now! serve?

Why did you change your name?

How is your CEO compensation determined?


Q: Why do people need help with parenting? Doesn’t it come naturally?

A: For most new parents, a baby changes their lives dramatically. Most parents want to do a good job raising their children, yet not all parents know how or have the support they need. New parents may feel isolated and frustrated about their abilities or just want to share the excitement of the daily changes in their lives with someone who understands. Parenting is the most important, challenging, and rewarding job most people will ever have and positive parenting skills can be learned. Most parents find it very helpful to become part of a supportive Parenting Now! group where they can learn about child development and share information with other new parents. As an added bonus, most Parenting Now!, formerly Birth To Three, groups remain friends for years! In a recent survey, 100 percent of the parents who participated said they would recommend us to a friend, and 97 percent said participating helped them become a better parent.


Q: How many families does Parenting Now! serve?

A: Every year, close to 1,000 local parents and their children in Lane County, Oregon, participate in Parenting Now!, formerly Birth To Three, parenting groups, and an additional 4,000 people connect with our other programs and services. In more than 34 years, we estimate we have served about 93,000 parents and their children. Throughout the country—and the world—other organizations use Parenting Now!'s curricula and reach thousands more families. Our curricula are used at more than 1,400 sites in the U.S. and in 17 international locations.


Q: Why did you change your name?

A: In October 2012, we updated our name to Parenting Now! Over the years, our local services expanded to support parents of children older than age 3, yet our previous name, Birth To Three, indicated a specific age range. Another reason to change our name was to emphasize our belief that parenting education is important for families and society. In addition, there are Birth To Three organizations elsewhere that assist families when children have developmental disabilities. We also know of a Birth To Three organization in Washington state. In contrast, we own the copyright to the name Parenting Now! We have the same mission – "All children are raised by nurturing, skilled parents" – and we are still a 501.c.3 not-for-profit organization.


Q: How is your CEO compensation determined?

A: Compensation for Parenting Now!'s executive director is set by the board of directors. It is determined by market analysis of similar positions and responsibilities, tempered by budget constraints.

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