Home » Parenting Now! Blog » Campaign will Focus on Positive Parenting

Campaign will Focus on Positive Parenting

We’ve all seen it. You are in line at the grocery store and someone’s child is having a meltdown right there in the aisle. The howls, the tears, the frazzled parent just trying to pick up food for dinner. We’ve all thought to ourselves, “Whoa, glad that isn’t me!” Some of us add, “At least not this time …”

Public tantrums are practically a rite of passage for many parents. It’s TPOL General Sp_webexasperating, frustrating and completely typical. If this has happened to you or to others you know, then you are very aware that it’s a struggle to handle these types of situations.

Fortunately, help is coming.

This month you will see signs of an exciting new parenting education program being launched in Lane County: the Positive Parenting Program, or Triple P. The Triple P parenting education campaign is coming to our communities through a collaboration between LaneKids, Parenting Now! and Oregon Research Institute, and is made possible by the Lane County Health Department, with funding from Trillium Community Health Plans.

The main goals of Triple P are:

To promote the independence and health of families by increasing parents’ knowledge, skills, confidence and self-sufficiency.

To promote the development of nonviolent, protective and nurturing environments for children.

To promote the development, growth, health and social skills of young children.

To reduce the occurrence of child abuse and behavioral and emotional problems in childhood and adolescence.

Here in Lane County, the Triple P program will have three phases. The first phase will reach the most Lane County families. It’s called the Stay Positive Parents campaign. This campaign will be promoted across Lane County via social media, advertisements and Register-Guard articles with stay-positive parenting tips and strategies. Posters and brochures with these tips and strategies also will be distributed to health care clinics, schools and other places that reach parents.

Next, Triple P positive parenting tip sheets and other parent support materials will be introduced into health care settings so that families who are looking for support and skills can get those tips from their children’s health care providers right when they need them.

Finally, families on the Oregon Health Plan with Trillium will be given free access to the Triple P Online Parenting program. Parents who are unable to attend parenting groups at agencies, such as Parenting Now!, will still be able to get free, state-of-the-art parenting education through an online format. They will have help available to them when they need it. Be on the lookout for parenting strategies and tips as the campaigns rolls out. To learn more about it, go to www.lanekids.org/triplep.

En español.


Lynne Swartz, executive director of Parenting Now!, Lindsey Hayward and Taylor Ludtke, of Early Learning Alliance, and Carol Metzler, of Oregon Research Institute, contributed to this article. Contact Parenting Now! at www.parentingnow.org, on social media and at 541-484-5316.

Leave a Comment

Scroll to Top